Victorinox

Victorinox is a knife manufacturer headquartered in the town of Ibach, Switzerland. It is primarily known as one of the two official suppliers of Swiss Army knives (the other being Wenger, which it acquired in spring of 2005). more...

History

The company was founded in 1884. Since 1891 the company has delivered knives to the Swiss army. Their famous emblem — a cross in a shield — has been used by Victorinox since 1909. That year, the mother of founder Karl Elsener died and he changed the name of the company to "Victoria" in her honor. In 1921, with the introduction of "inox" (the French term for stainless steel is acier inoxydable) into their products, the brand and name of the company became the present "Victorinox" ("Victoria"+"Inox").

On 26 April 2005 Victorinox acquired Wenger, the other official supplier of the Swiss Army knife. For now, Victorinox has announced that it intends to keep both brands intact.

Products

Swiss Army knives

The Swiss Army knife is the product that has been the certerpiece of Victorinox's business. Originally the sole supplier, since 1908 it has shared the contract with Wenger. A compromise between the two companies gave Victorinox the right to advertise as the Original Swiss Army Knife, while Wenger lays claim to the title of Genuine Swiss Army Knife. Victorinox used large plastic models of their knife to make their brand stand out.

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